The money is in your email list! Have you ever come across this notion in the website and email marketing world.
I’m sure your natural instinct will tell you if that’s the case then the larger the email list the more money you will make. Is your instinct right?…….
Many health and wellness professionals are constantly trying to build huge email and subscriber lists thinking that the bigger the number the greater chance of making money and having more web traffic.
The fact of the matter is that the health and wellness professionals who make more money online through affiliates and information products are the ones who have close relationships with their subscribers.
It is the relationship you have with your email list is the important component. Okay, so maybe you’re instinct is not entirely wrong as logic will tell you that if you have a very large list with relationships then that is obviously going to make you more money than a small list despite having close relationships.
But the key to making money from your email subscribers is to have a relationship with them first……that is paramount!!
It’s better to have a captive of audience of just a few hundred than a non captive audience of a few thousand…..
….and it’s easier to build relationships by starting with smaller groups of email subscribers…….
Start one by one…….
…..Put the building blocks in right at the beginning. By building the list a few at a time you are creating manageable groups of people to begin your relationship process. You can’t be talking to everyone at once. This will enable you to start captivating your audience and building solid foundations towards long term relationships. It’s no good gathering thousands of email addresses in a short space of time, with no idea of who they are or what they want from you.
So, how do you build a relationship? ……..
……Again, it comes back to your content and that content is King. We are lucky in the health and wellness industry that we are already serving an emotion. Someone has landed on your website hoping to find the answers to their needs. If your content can provide that you will captivate your target audience. If they keep enjoying and finding benefit in the content you continue to supply them you will not only gain their trust and loyalty but also entice them to subscribe or offer you their email.
Value versus sales……
…….if your intention is to promote a product or affiliate immediately a subscriber signs up then you will lose their interest straight away. Focus your attention on delivering content that is of high perceived value to your group of subscribers.
A logical process should look like this….
- Before people buy from you they need to feel they trust and understand you.
- To gain trust and understanding you must develop relationships.
- Relationships are built through engagement.
- Engagement comes from providing value
- Once people perceive you as a trustworthy and valuable source they may consider to buy from you.
What about you? Are you having any success with smaller email lists? Or are you on a Holy Grail quest have email thousands of subscribers?